 |
|
||||||
|
Overview
With the new normal redefining the contours of the BPO industry, companies in this industry are actively examining how to understand recalibrated expectations and win customer confidence. In this context, acquiring a global footprint, exploring risk-reward models, deepening domain capabilities and interleaving technology into business process optimization are some of the issues that BPO companies are thinking through. A marketing partner like Prayag, who understands the nuances of your industry, can help you understand customer expectations, craft communication programs that help you stay in touch, track the market to help you navigate the dynamic business climate, and much more. Having worked with many leading BPOs, Prayag Consulting also has the needed expertise and hands on experience. Clients
Summary of work done for BPO Services companies Leading global BPO for Fortune 500 companies Prayag worked in close collaboration with this client on a wide array of assignments from Marketing Advisory to CSat and Content services. With a clear understanding of client's business context, Prayag leveraged its excellent understanding of the BPO industry and business modeling expertise to help them build a complex parameterized business model that facilitated the planning exercise. Prayag is the research partner for the client's Half-yearly Customer Satisfaction studies which is of utmost importance to them in to gain insight of their customers' opinion about them. Prayag, with independent entity view, provides objective, crisp and rational feedback to the client pointing areas of improvement in their dealings with the end customers enabling them to move a step closer to them. Prayag created the Customer Newsletter besides providing content for their BPO subsidiary focusing on services in the Indian market. Prayag also aided in creating and maintaining a Request for Proposals (RFPs) repository which helped the client in responding to multiple global RFPs in quick time. Leading global transaction processing solutions provider Prayag has been the Branding and Content partner of this leading global transaction processing solutions provider in the mortgage industry. Prayag significantly contributed to premier service offerings for which it has been appreciated by the client on many instances. We have designed and developed the client's quarterly Customer newsletter, which keeps their clients updated on the company happenings and also their Bi-monthly Industry wide newsletters covering wide spectrum of information on overall industry happenings. Apart from their newsletters Prayag also developed content and designed their website; later was also responsible for its maintenance. Prayag has been a conscientious partner for the client for a long period. Leading Business Process Utility (BPU) services provider The client is a Business Process Utility services provider for the financial services industry. Prayag was the chosen Content Partner for all their marketing collateral - Website, White Papers, Flyers, Leaflets, Banners, Brochures, Print Ads, Case Studies with a unified messaging. Prayag leveraged Prayag Adaptive Content and Knowledge Solutions PACKS, its proprietary methodology, and extensive industry understanding, to conceptualize and design all the collateral aesthetically with a strong cohesive positioning. This ensured a uniform positioning for the client through various marketing communication vehicles employed to reach their target audience. Travel technology company offering IT and BPO solutions to airlines and travel companies Prayag Consulting provided advisory services and implementation assistance to extend the range of the company's offerings. The scope of work also involved creating a business plan for setting up an integrated contact center. Prayag also worked closely with the client in securing its first contact center order. Mid-sized IT services company Prayag conducted a market opportunity assessment study in the area of Business Process Outsourcing with special emphasis on the contact center opportunity. This was followed by the creation of a business and operational plan for setting up a BPO business. US based BPO firm with a contact center in India Prayag Consulting assisted the client in conceptualizing and implementing brand building and marketing programs. Specifically, Prayag was part of a team that conceptualized the visual identity and the website for the company. Prayag also formulated an analyst relationship program for the company. Leading call center company Prayag worked closely with the company to develop a consultative pre sales tool that will facilitate a prospect's offshoring decision process. |
|
|||||||||||||||||||||||||||||||||||
