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Upcoming business school |
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Company with an online Math program for school children
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Leading talent lifecycle management company
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Company offering e-Learning services
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Consultative approach backed by robust implementation |
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Timely business-critical insights from research findings
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Sharper brand positioning, leading to greater brand equity
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Head - Education Practice
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Krishna Chaitanya |
Associate Business Analyst |
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krishna.chaitanya@prayag.com |
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Office:
+91 80 26593327/29
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Leverage Prayag’s tested and proven Prayag Research Solutions ( PRESS) framework to get action oriented, business relevant inputs for decision-making. We use a judicious mix of primary and secondary research to find answers to your questions. Prayag's access to, and ability to carry out insightful interviews with decision makers, lends depth and credibility to our findings.
Market Strategy
Given the plethora of competition, you need to differentiate yourself and craft a marketing program to cut through the clutter. Through market studies, competition assessment and benchmarking exercises, we will give you the necessary insights to distinguish yourself from the rest of the pack.
Placement Strategy
In these tough times, we will help you come up with a Perfect Placement Strategy for your students to bag their dream jobs.
Prayag will help you by researching your institution’s standing in industry, analyzing past placement records, studying hiring trends and student expectations and help fill the gaps.
Customer Satisfaction Studies
Know how satisfied your customers (internal and external) are – students and parents, faculty and industry. Prayag will help you by throwing light on the 'Whys' and the 'Hows' of conducting a customer study and anchoring it end-to-end.
Leave a winning impression among all the key interest groups by leveraging Prayag's result-oriented PACKS framework for content development:
Newsletter Creation
We help you send out periodic updates and Newsletters to keep the parent community, alumni, students, corporate partners and other interested parties well informed about the current happenings within and around your institution.
Collaterals
Communicate a unified message to your target audience through all the collaterals developed by Prayag specific to your institution – syllabus bulletin, attractive annual calendar for students and planned schedule for other stakeholders, presentations, placement brochures, institution brochures, annual school magazine, panels, flyers, booklets.
Website Creation and Management Services
Websites are one of the best and most cost-effective ways to communicate to your potential students, their parents, and other decision makers and influencers. Learn how Prayag can help you enhance your online presence to reach your interested users across the globe and convey your message with ease:
- Website Creation or Revamp – Content and Design
- Search Engine Optimization
- Search Engine Management
Your brand touches all your stakeholders - both current and potential students, the industry, higher education institutes and parents alike. So tap into Prayag's well-tested PROBE framework to deliver consistent messages across all your interest groups and enjoy the value-add to your institution. Prayag can help you in executing all your branding programs:
Organizational Branding
Create your brand identity and convey Who you are, How and What you do, What sets you apart from the rest of the breed, and much more through Prayag services - Positioning exercises, Influencer management programs (targeting hirers for example) and Thought leadership programs. We also help you in identifying the right touch points for the industry, and in identifying your program differentiators.
Event Branding
Create a branded experience at your institution event and communicate a unified message to all your audiences by leveraging Prayag’s expertise and experience in developing the following: event message, event collaterals, pre-event plan and implementation, ground event support, etc. Be it a press meet, seminar or a business plan contest, we will partner with you from concept to finish.
Social Media Strategy and Online Marketing
In today's networked market scenario, interact person-to-person and stay connected with the parent and tech-savvy student community with minimum investment. Not many educational institutions have actively coveted this, so get started today and stay active with:
- Blogs - Creation, Maintenance and Hosting
- Twitter, Facebook and other Social Networking Channels
- Adwords campaigns and Search Engine Marketing
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Summary of work done for Education and Learning Segments
Prayag Consulting was involved right from the ideation stage, to identifying the program differentiators through a primary study involving all stakeholders – students, industry and academia. From deciding the communication vehicles for various audiences, through creating a calendar of activities and implementing the branding programs including press meets, we have worked closely with the founders of the school. We have recommended a Go-to-market strategy, and also helped create the website, brochure, EDMs and Online marketing campaigns.
Company with online Math program for school children Prayag worked as an extended marketing arm, to determine the strategy of a direct-to-consumer model for this company. We conducted rigorous primary and secondary research, involving school children, parents, Math teachers and Math tutors. Based on our research findings, we presented a Business Model and Marketing Strategies.
Talent Lifecycle Management Company Prayag validated the market potential for the company’s offerings. The study entailed an in-depth examination of the competition landscape through detailed secondary and selective primary research. Prayag developed a detailed Go-To-Market strategy, identified opportunities and suggested changes to the client offerings to suit the market needs.
Company offering e-Learning services Prayag created an online presence and corporate brochure for an e-Learning service provider, to portray their capabilities better and use the Internet as a lead generation tool. We also helped them articulate service offerings for different verticals. This, along with the search engine optimization, added value to the client and enabled them to reach out to a wider audience.
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“We found Prayag to be exactly what a company like ours needs - a partner who can work as an extension of our team and deal with equanimity, uncertainties and changes in thinking as new data points emerged from the secondary and primary research that they conducted for us. Their clear-headed approach to research, marketing programs and business modeling helped us identify key opportunities while avoiding some of the pitfalls that our competitors have faced.” |
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Co-Founder
Company with online Math program for school children |
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