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Overview
With reforms being ushered in higher education and a slew or corporate entities entering the school education space, Education is one of the most happening sectors in India today. You are aware of the value add that a holistic and comprehensive marketing approach can bring but lack the bandwidth to anchor this internally. Prayag Consulting can be your ideal marketing partner. With a wealth of experience from having worked with institutions and companies with educational products, Prayag brings to the table understanding of your industry. Clients
Summary of work done for Education sector Reputed school in South India Prayag Consulting conducted a market assessment study to determine potential for a premium positioned school and to identify the key demand drivers. The study was conducted across a comprehensive sample of prospective students, parents, teachers and competition to assess potential for and expectations from a premium school. Three decade-old Chennai-based school Prayag anchored the reach out initiatives for their International Baccalaureate program. The highlights of this branding initiative were the integration of offline and online media, and use of cost effective channels. Upcoming B-school Prayag Consulting was involved right from the ideation stage, to identifying the program differentiators through a primary study involving all stakeholders - students, industry and academia. From deciding the communication vehicles for various audiences, through creating a calendar of activities and implementing the branding programs including press meets, we have worked closely with the founders of the school. We have recommended a Go-to-market strategy, and also helped create the website, brochure, EDMs and Online marketing campaigns. Company with online Math program for school children Prayag worked as an extended marketing arm, to determine the strategy of a direct-to-consumer model for this company. We conducted rigorous primary and secondary research, involving school children, parents, Math teachers and Math tutors. Based on our research findings, we presented a Business Model and Marketing Strategies. Talent Lifecycle Management Company Prayag validated the market potential for the company's offerings. The study entailed an in-depth examination of the competition landscape through detailed secondary and selective primary research. Prayag developed a detailed Go-To-Market strategy, identified opportunities and suggested changes to the client offerings to suit the market needs. Company offering e-Learning services Prayag created an online presence and corporate brochure for an e-Learning service provider, to portray their capabilities better and use the Internet as a lead generation tool. We also helped them articulate service offerings for different verticals. This, along with the search engine optimization, added value to the client and enabled them to reach out to a wider audience. |
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