 |
|
||||||
|
Overview
With little published data for the domain, companies in the engineering services space often grapple with challenges of determining market potential of specific regions, verticals or customer segments. Again, creating compelling business communication to customers and decision makers is not an easy task and requires a good understanding of the engineering services domain. Having worked with players mainly focused on engineering services, including a Fortune 100 company as well fast growing companies from India, Prayag Consulting is ideally suited to meeting your marketing needs. We have a keen understanding of the overall engineering landscape within a particular industry and can quickly tune in to specificities of your context. Prayag Consulting has been tracking the engineering services domain for over four years now. We were among the first to publish a report on the trend of offshoring in engineering services in 2006. Clients
Summary of work done for Engineering Services Companies Fortune 100 company Prayag anchored a research study for a captive of a Fortune 100 company to understand the scope and breadth of offshoring in the Engineering services industry with particular focus on the Aerospace and Automation & Control industries. The study involved obtaining a detailed understanding of captives and third party companies. Based on the findings, the client was able to benchmark their portfolio of services to the parent and ascertain effectiveness of their model. Niche player in the engineering services space Prayag has been assisting this client in market opportunity assessment studies across diverse industry segments such as Pharma, Chemicals, Food Processing and Healthcare products. The findings from the report were treated as business decision support inputs and enabled the company to take a "go/no-go" decision for entry into these markets. Fortune 10 company Prayag has worked with a Fortune 10 company to help them understand their competition in engineering services area in a comprehensive manner. The focus verticals were Automobile and Aerospace segments. The reports helped the client position themselves effectively in competitive bid situations. Emerging player in the engineering services space Prayag helped this client determine the potential of offshored engineering and PLM services in the discrete manufacturing space . The findings from the research helped the client formulate their go to market strategy for these markets. Emerging player in the engineering services space Prayag is helping this client setup a customer communication program. Our client has an excellent track record and wanted to initiate a periodic communication with its customers through a newsletter. Prayag is anchoring this communication end to end including conceptualizing the theme for each issue, creating content including interviewing customers of the client, industry articles and packaging the newsletter. |
|
||||||||||||||||||||||||||||||
