In the age of Twitter or Instagram, have you wondered why virtually every company writes blogs on the services they have to offer? Is it because every other player in the market is doing this or do they actually perceive value in sharing their thoughts? It’s probably a bit of both to begin with until the brand and the blogs become established. Famous brands, particularly technology companies see a brilliant opportunity to connect with their customers, giving their standpoints on leading tech trends.
Is Social Media effective in the tech space?
Most blogs by Fortune 500 companies made me realize that while customer engagement continues to be the key objective, social media can also help in spreading positive word-of-mouth to a much larger audience, in ways you cannot fathom. When it comes to Facebook or Twitter, hashtags are of great use to get you more shares and traffic for your blog.
Nevertheless, while you do so, do it wisely. Make sure the audience you are writing to, has some prerequisite knowledge of the subject. Use hashtags or headings in a sensible way for them to look up on what’s happening in that space. Your customers are interested in knowing YOU, so make that blog visit worth it.
What are you blogging today?
Corporate blogging can be certainly challenging and if you want to keep your users hooked on to your updates, the most important thing is to find the right balance between tech centric and business centric issues while keeping it relevant for your reader.
Top companies even write about their life experiences at the organization, which creates an interest among users to know what their brand stands for.
Remember that not at all people are solely interested in technology. Some of them, if not most, are out there to hear some fantastic customer stories, garner best practices or understand emerging trends better.
Make it simple, make it short!
If you are wondering what happened to long blog posts with lengthy technical details, then don’t bother. The fact is that not every customer or reader has the time to read your entire story. Also, today’s corporates find it worthless to write long posts knowing that the attention span is very short.
Instead, they keep it crisp at 600-800 words and include many graphics that can easily deliver the message.
Let’s talk about Blog Visuals
Companies like Cisco, Dell, IBM, or Microsoft are always looking to develop their digital expertise in terms of automation or customer experience. They are now more ready to discuss their offerings, and are always keen on forging close relationships with their customers.
And to make this happen, they indulge in visually appealing content such as videos campaigns or infographics. While posting too often about events can sound promotional, short videos are doing the magic in relatively newer areas of technology like cognitive computing, IoT, and digital transformation.
A picture is worth a thousand words, and so are images in blog posts. They are not just meant to stand on their own but also an element that can take your post really far. As much as they bring in more traffic, featured images make information simpler to digest.
So, if you haven’t added any images to your post or website, put on your thinking caps and get going!
Do NOT Leverage it!
Now, for instance, do you go about saying, ‘Let’s advantage our results’. It’s an obvious no! While this sounds gibberish, using ‘leverage’ in the context of a verb is equally atrocious.
It may sound professional in terms of business communication, but in the end, you’re doing it the wrong way. Simply because leverage is the advantage you GET, when you lever something. Therefore, if you want to convey the message in a simpler way, try using something like exploit or capitalize and save yourself from this madness.
Global heads, who have seen technology evolve in the last two decades, write a lot about how their technology is comfortably set to be the next ‘disruptive force’. With newer, cost-effective technologies coming to the market, only time and sustained competition can tell which one wins and becomes the ‘actual’ disruptive player in terms of quality, superiority, and flexibility for its customers.