In this age of social media and online advertising, does this headline seem out of place? Well, in my view, no.
Some age-old habits (of the human race) die hard – take for example, the newspaper with the morning cuppa, the early evening hour in front of the idiot box. These are just two instances that marketers still grab, to reach out to their target audience.
There are cost-effective vehicles too – flyers distributed at an event or roadshow, posters at places where your target audience work or relax.
Irrespective of Internet penetration, all marketers continue to use good, old-fashioned ways and means – the vehicles may differ depending on what their budgets are.
Microsoft runs a multi-million dollar television campaign worldwide to attract talent, and an emerging Indian product company rents a kiosk at a local job fair to do the same.
So while we embrace Web 2.0, let us not forget our good old friends of the old-economy era!