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  • Business
    • Start ups
    • Strategy
    • Entrepreneurship
    • Organization Development
    • Customer Relationship
    • Market Research
  • Marketing
    • Branding
    • Customer Analytics
    • Marketing Communication
    • Digital Marketing
    • Social Media Marketing
  • Technology
    • Cloud Computing
    • Big Data
    • Mobility
    • Web 2.0
    • Web 3.0
  • Industries
    • Healthcare
    • Education
    • Manufacturing
    • Hi-tech
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How do you get audiences to “love” your brand?

How do you get audiences to “love” your brand?

by Sudhaon 22 October 2008in Marketing No comment

 
Yesterday I attended a workshop on Strategic Marketing conducted by Harvard Business School professor David Bell. One of

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Defining value proposition

Defining value proposition

by Sudhaon 30 September 2008in Marketing No comment

 
I was invited to be a panelist in a session on “Defining value proposition” as a part of NASSCOM’s

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News on Wall Street Journal

The end of capitalism as we know it?

by Anitaon 19 September 2008in Uncategorized No comment

 
Its hard to read a paper (even a mainstream daily) without reading about what’s happenning on Wall Street.

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Searching for India’s Steve Jobs……

Searching for India’s Steve Jobs……

by Sudhaon 19 September 2008in Entrepreneurship No comment

 
As with yesterday, my inspiration for this piece is yet another interview that I came by this morning, this

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saless

Moving beyond Sales

by Jayanthion 18 September 2008in Technology No comment

 
Fresh from completion of Prayag’s 4th Annual Marketing Practices Study, my view is that Marketing is too preoccupied

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How to become a Successful Entrepreneur

Merits of bootstrapping

by Sudhaon 18 September 2008in Technology No comment

 
I read an article this morning in Mint titled, Bootstrap Now, Get VC finds later, that resonated a lot

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