Yesterday I attended a workshop on Strategic Marketing conducted by Harvard Business School professor David Bell. One of
Defining value proposition
I was invited to be a panelist in a session on “Defining value proposition” as a part of NASSCOM’s
The end of capitalism as we know it?
Its hard to read a paper (even a mainstream daily) without reading about what’s happenning on Wall Street.
Searching for India’s Steve Jobs……
As with yesterday, my inspiration for this piece is yet another interview that I came by this morning, this
Moving beyond Sales
Fresh from completion of Prayag’s 4th Annual Marketing Practices Study, my view is that Marketing is too preoccupied
Merits of bootstrapping
I read an article this morning in Mint titled, Bootstrap Now, Get VC finds later, that resonated a lot