If Facebook were a country, it would be the 3rd largest in the world; if you sat down to watch all the videos uploaded on YouTube as we speak, you would need around a 1000 years! A quiz on such interesting trivia kicked off the social media workshop that Prayag conducted last week at L&T Infotech for their leadership and marketing teams. The workshop was a culmination of an engagement we did for the company that included creating the social media guidelines and evaluating their social media roadmap.
Social media networking is thought to be a millennial thing, a fad, or, at best, as a wave that will impact B2C companies. Our workshop sought to dispel this myth and educate the audience, through real life case studies and current research that B2B companies can benefit as much, if not more, by embracing social media. We also did some hands-on exercises which helped the audience get a first-hand feel on how they could use social media tools to achieve business goals.
Gauging by the participation and feedback, I can confidently say that the marketing team, which is spearheading L&T Infotech’s social media initiative, achieved its objective of laying a solid foundation for the company’s social media program. Also, by creating a comprehensive guidelines document, they have ensured that the rules of the game are clearly defined upfront. This would definitely stand them in good stead as they ramp up activities.
At Prayag, we interact with a number of companies, all of whom, without exception, are curious, intrigued and wanting to know more about social media and how it can be interleaved into their marketing strategy. We must doff our hats to L&T Infotech though for taking the important first steps and getting started on their social media strategy.