We have been pretty much been taken over by social media – both at a personal and professional level. I’m sure that youhave a presence in at least one of these – Facebook, Twitter or Linkedin or some such. We are used to a world where you can stay updated on what companies are up to if you choose to. When there are important changes/announcements from a company – for example, when quarterly results are announced, you get to know what the results are and reactions to the results from both industry as well as your social circle in very near real time.
No questioning the power of social media and it’s here to stay. Here are a few examples across spheres where it has worked beyond expectations in my view:
Kolaveri – Within days of its release, this song got close to 1.8 million views on you tube and is one of the most searched videos. Somehow, the song was able to connect with the audience and thanks to the viral effect managed to set a record. What a great way to promote a movie and all of this almost free! Yup! we had a blog on this too – http://www.prayag.com/blogs/social-media-marketing/viral-power-makes-it-look-so-simple-but-is-that-so/.
Kinaxis: A supply chain management company, Kinaxis has achieved great results through its blogging efforts. Apparently, the company experiences a 7 fold increase in website traffic, 3.2 times increase in conversion, and 5.3 times increase in blog traffic in 2009 compared to 2008. How did it manage this – through a thorough understanding of their target segment and their areas of interest, With this, the published relevant blogs including those from industry experts and positioned themselves subtly as leaders. Some of our readers may recall that we covered Kinaxis sometime back because of their series of entertaining videos (http://www.prayag.com/blogs/strategy/whacky-video-competition-will-it-blend-will-you-win/).
H&R Block –the tax consultants based in the US had such a simple strategy and that was what was so impressive. They did not opt for any of the jazzy tools and instead focused on timely content to their target audience. There is a case study on their efforts & results available at http://smartblogs.com/socialmedia/2011/06/09/andys-answers-how-hr-block-uses-social-media-to-help-customers-through-the-stress-of-tax-season/
Will be great if you can share some of your personal favourites too!