I have been doing quite a bit of research on social media off late, trying to create a social media messaging strategy for a client and I came across this extremely effective YouTube campaign called “Will it blend?” by “BlendTec”. If you are a regular YouTuber, you would have come across this 4 year old initiative. A really simple idea to promote blenders: just take the most absurd objects and test them out in the blender (from a baseball to an iPhone) and create videos out of it. Their YouTube channel has had 150,188,265 upload views !
That is what organizations who have invested time into social media marketing ought to be doing – showcasing their products and services in a funny/innovative manner! For eg: A video on how even a 3 year old can use a software will highlight its ease of use, in a more eye-catching way than having a dull looking suited guy demonstrating it!
So, here is the competition idea :
Give me your out-of-the-box idea on how IT companies can showcase their offerings on YouTube in a zany way. The best idea will be used in my social media strategy report