Leading global BPO for Fortune 500 companies
Prayag worked in close collaboration with this client in a wide array of assignments from Marketing Advisory – CSat – Content services. With a clear understanding of client’s business context, Prayag leveraged its excellent understanding of the BPO industry and business modeling expertise to help them build a complex parameterized business model that facilitated the planning exercise. Prayag is the research partner for the client’s Half-yearly Customer Satisfaction studies which is of utmost importance to them in to gain insight of their customers’ opinion about them. Prayag, with its 3rd party views, provides objective, crisp and rational feedback to the client pointing areas of improvement in their dealings with the end customers enabling them to move a step closer to them.

Prayag created the Customer Newsletter besides providing content for their BPO subsidiary focusing on services in the Indian market. Prayag also aided in creating and maintaining a Request for Proposals (RFPs) repository which helped the client in responding to multiple global RFPs in quick time and more efficiently proving its ability in Technical Writing Services.

Leading Business Process Utility (BPU) services provider
The client is a Business Process Utility services provider for the financial services industry. Prayag was chosen the Content Partner for providing comprehensive Branding and Content services for all their marketing collaterals – Website White Papers, Flyers, Leaflets, Banners, Brochures, Print Ads, Case Studies with a unified messaging. Prayag leveraged Prayag Adaptive Content and Knowledge Solutions PACKS, its proprietary methodology, and extensive industry understanding, to conceptualize and design all the collateral aesthetically with a strong cohesive positioning. This ensured a uniform positioning for the client through various marketing communication vehicles employed to reach their target audience.

Leading global transaction processing solutions provider
Prayag has been the Branding and Content partner of this leading global transaction processing solutions provider in the mortgage industry. Prayag significantly contributed to premier service offerings for which it has been appreciated by the client on many instances. We have designed and developed the client’s quarterly Customer newsletter, which keeps their clients updated on the company happenings and also their Bi-monthly Industry wide newsletters covering wide spectrum of information on overall industry happenings. Apart from their newsletters Prayag also developed content and designed their website; later was also responsible for its maintenance. Prayag has been a conscientious partner for the client for a long period.