"In Prayag we have found an ideal research partner. Their grasp of our context and needs, along with the ability to translate it into actionable reports in quick time has been very valuable to us. We are also impressed with their breadth of knowledge reflected in the consistently high quality outputs across different kinds of research."
Anurag Gupta, Group Manager - Strategic Marketing,
"Manthan is a metaphor for churning the vast sea of data within organizations to come up with the intelligence which drives excellence - the purpose of any business." Read Atul Jalan, CEO,Manthan Systems interview
Tracking the Indian IT industry evolution - from software services to product development - Learn More
"Making an impact with simple ideas" - Read Vish Akella, Sillicon Valley's most successful serial entrepreneurs interview
"The ability of the CEO to sell the virtues of the company is very important - he/she should believe in the company, good governance and transparency." Read more of Sanjay Anandaram, Managing Director, JumpStartUp interview
Looking ahead - Global IT trends in 2003
A consultative approach to marketing BPO services - A case study
"There is no negative reaction to the Made in India tag in the IT field. There is a tendency to look at the company behind the brand. So then you talk about SEI CMM certifications, and, of course, bringing in good references is crucial," says Mr. Raghunandan, CEO of Servion Global Solutions.
Product differentiation - Prayag's Take
Selling enterprise products in difficult market conditions - Learn more
The inaugural issue of confluence launched with the intent to serve as meeting-point of ideas of industry thought leaders, a forum for sharing of best practices, emerging trends and business models in the high technology industry
Indian IT Industry - Strengths and opportunities - Interview with Mr. Kiran Karnik, President of NASSCOM
Best practices Study - Wipro Technologies' program