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Business Context
To support its marketing and strategic decision making process, the company recognized the need to constantly monitor the IT services market and competition across specific horizontals and verticals.
Tracking competition, technology and market trends is a key input for driving strategic decisions for the company. The company therefore wished for periodic information and analysis of the market and competition to keep its sales and leadership teams updated.
Given the size of the company – its multiple service areas and hence diversity of data that needed to be tracked continuously - the company decided to partner with Prayag as we had demonstrated our in-depth industry context understanding in previous interactions with the client.
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"Prayag has added lot of value to our marketing efforts by working seamlessly with my team. They have helped us in shaping new marketing initiatives and been a valuable sounding board. They have also been quick to understand the complexities of a large organization and have pooled in their expertise to always offer creative and implementation-friendly solutions to us. I'm very happy with Prayag in their role as an external consultant partnering with us to meet our business objectives."
Key member, Management Team ,
Client Organization.
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Services supplied |
- Competition Intelligence
- Market Intelligence
- Prospect Intelligence
- Technology trends
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