Results of Poll Volume 18

Barack Obamaís stance on outsourcing will:

Hurt India's position as preferred destination 43%
Will not affect India 43%
Will boost Indian ISV's competitiveness 14%
Don't know Nil


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In conversation with Atul Chopra, COO, Tecnotree, on life after the merger of Lifetree and Tecnomen into Tecnotree, the journey so far and the road ahead.

We feature Persistent Systems, Indiaís leading software product development services company as they have demonstrated what it takes to cope with a difficult situation thereby making them the best from the rest.

Twitter is fast emerging as the most commonly used medium for business networking, branding and marketing. Read on to learn how to use Twitter for online marketing campaigns and sales promotions.

The outsourced software testing segment is among the fastest growing areas, presenting a huge opportunity for service providers. We give you excerpts on offshoring testing services based on our recent study in this segment.

In a constrained market situation where budgets have been slashed across the board, the trick is to look at marketing initiatives that can be created with little or no cost. Read on to know more.

Message from CEO

A happy new year to the growing tribe of Confluence readers! The year has started off on the right note with clear signs of rebuilding business momentum. Interesting times ahead, for sure!

This Confluence issue features two companies that did remarkably well even during the rough times- In Focal Point, we feature Mr. Atul Chopra, COO, Tecnotree. Chopra, founded Lifetree Convergence in the early 2000s, built it into a credible business and led the effort in merging the company with Finnish player Tecnomen. The merged entity, Tecnotree, has an enviable list of customers and a comprehensive suite of solutions. Chopra speaks about his journey as the CEO of Lifetree and now COO of Tecnotree. Check it out.

Persistent Systems is a name familiar to all of us who track the offshore product development space. The company is a leader in the space and has earned a name for itself with its customers and peers. We feature Persistent Systems in this editionís Best & the Rest for the out of the box approach the company took to dealing with tough times. We spoke to Persistentís Founder & Managing Director, Dr. Anand Deshpande to understand how Persistent conceptualized and implemented an outcome based customer engagement strategy.

Prayag carried out a study on the offshore testing provider landscape, to fill an existing void in the coverage of such companies, and we present the salient findings of the first such report, in the Prayag Take section.

Does Twitter have uses for the business community? We believe so. Click to Conquer explains the value of Twitter for businesses, large and small. Finally in the Marketing Buzz section we have an interesting article on incremental marketing ideas that deliver.

As always, we have a diverse set of features in this edition of Confluence. Hope you enjoy reading it!

Happy Reading !