Mid sized companies should increasingly resort to consortium or joint marketing efforts to increase reach while pegging down costs.
"I believe it is the perfect time for Indian companies to strengthen their business models and develop new capabilities" says Mr.Kiran
President of NASSCOM
IBM has acquired PricewaterhouseCoopers' global
business consulting and technology services
unit, PWC Consulting for $3.5 billion in cash
M & A in focus
Indian IT companies would be well served to adopt a dual strategy of pursuing organic growth while scouting around for acquisitions.
"An integrated approach to sales lead generation, combined with an unwavering focus on implementation are the reasons for success" says Sangita Singh, H-Strategic Marketing,