Mid sized companies should increasingly resort to consortium or joint marketing efforts to increase reach while pegging down costs.

"I believe it is the perfect time for Indian companies to strengthen their business models and develop new capabilities"
says Mr.Kiran Karnik,
President of NASSCOM

IBM has acquired PricewaterhouseCoopers' global business consulting and technology services unit, PWC Consulting for $3.5 billion in cash and stock.

"An integrated approach to sales lead generation, combined with an unwavering focus on implementation are the reasons for success"
says Sangita Singh, H-Strategic Marketing, Wipro Technologies.