Volume 4

Over the last several months, we have advised many IT companies on creating a marketing strategy, setting up a marketing function and running marketing programs. We have also managed marketing programs or worked as an extended arm of in-house marketing teams.   


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"The IT Analyst community plays a vital role across Users, Vendors, Investors & Government agencies. It provides an analysis of the current scenario of technology, industry verticals or markets, and then provides directions for the future." says Mr. Sudin Apte, Country Head, Forrester Research.


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Wipro has entered into an agreement to acquire NerveWire, Inc, a Newton, Massachusetts-based business and IT consulting company serving financial services clients, for approximately $18.7 million in cash, subject to adjustments. The transaction is expected to complete during the quarter ending June 2003.

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"In a time of increased  market competitiveness and business uncertainity, our ability to stay focused on building our brand is critical. Likewise, it is critical that we enhance our client relationships." says CEO, Accenture



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Events! In the corporate world, this word most often stops everyone on their tracks. And for different reasons too. To the accounts department it means expenditure, to the marketing team it means "tom-toming"  their messages further,  and to the sales it means a break from the usual routine.   

  

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