Volume 5

It is the time for announcement of quarterly results and as far as the Indian scenario goes, the superb results announced by Infosys has raised the mood of optimism. Globally, Intel and IBM Global Services have surpassed expectations, while Accenture has delivered reasonable results. 


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"Companies have to first figure out how to sell the product. They will have to go through several gestations in sales cycles in India as the cost of selling is not too high here..." says Mr. Raghunandan, CEO of Serviont Global Solutions.

 


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TCS has achieved the distinction of being the first Indian company to cross the US$ 1 billion mark.

Indian Rayon, an Aditya Birla Group company, has forayed into the BPO space with the acquisition of TransWorks. The value of the deal is estimated at about US$13 million.  


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There are three approaches that companies adopt to differentiate their product. We will take a look at successful products, large scale and niche, and understand what worked for them.

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“Being aligned with the prospect organization’s power structure and continually addressing its pain areas help the sale more than your product knowledge.” says Bhoopalan Padua, Co-founder and Chief Marketing Officer, MitoKen Solutions, in this “nuts-and-bolts” article.

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