interesting trends, offshore based IT infrastructure management is
predicted to be an area with high potential for growth. Network
Solutions (NetSol) is one of the fastest growing companies in this
segment. In late 2005, NetSol was acquired by IBM Global Services. The
deal is expected to bring together a David and a Goliath for mutual
benefit and gain. We get it all, straight from the horse’s mouth – Srinivas
Rao, H-Sales, NetSol talks to Prayag on the reasons for the deal,
and how the integration is progressing. He also gives his views on the
potential for IT infrastructure management services in “Future Gazers”.
We have repeatedly
written about the need for Indian IT companies to leverage technology
better to improve the effectiveness of their marketing activities. Our
annual marketing practices studies tell us that companies are still to
leverage the power of technology adequately. The Internet is perhaps the
most ubiquitous and easy to harness technology available. Giving us
insights on e-marketing programs and initiatives is Ruth Stevens,
e-Marketing Strategies expert and Adjunct Professor, Columbia
Before we sign off,
the 2006 Annual Marketing Practices Study is round the corner. Companies
that wish to participate can write to us. If you wish to see a copy of
our earlier studies, please click here.
We hope you enjoy
this issue of Confluence. As always, we would welcome feedback on how
useful you found this edition. If there is anything you wish to see
covered, please let us now.
Until the next
issue, this is the Confluence Editorial Team, Prayag Consulting.
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