The acquisition of Keane by a relatively smaller Caritor created ripples in the industry. We give you our perspective of the affair, in an analysis of possible pitfalls and potential.

The real test of M&A success is in Integration. We have brought a practical perspective in the form of a few pointers for successful integration post-merger.

We would like to thank all respondents to our 2006 Marketing Best Practices survey. While a detailed report has been mailed to all participants, we present a few takeaways in this issue of Confluence.

Some of you would also want to know what we are up to at Prayag. Hence, a small round up of our annual conclave, Fountainhead, has found its way into the Prayag Buzz section.

Confluence is undergoing a makeover and in its new avatar will bring a host of new sections and perspectives. Your suggestions would go a long way in coming back to you with an improved and interesting version. Do write in with bouquets and brickbats for the current issue.

The Confluence Editorial Team