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Fortune 100 Company |
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Barry Weihmiller International Resources
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"Prayag Consulting is helping QuEST identify new market opportunities. This requires highly detailed and context specific research as well as an understanding of the bigger picture. I am impressed with Prayag’s adaptability- their approach was highly customized to our needs and their conduct was thoroughly professional. The findings are insightful and provide valuable inputs for us to make the right decisions."
Bejoy George
– Chief Marketing Officer
QuEST Global
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Krishna Chaitanya |
Associate Business Analyst |
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krishna.chaitanya@prayag.com |
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Office:
+91 80 26593327/29
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Consultative approach backed by robust implementation |
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Timely business-critical insights from research findings |
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Sharper brand positioning, leading to greater brand equity
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With a collective experience of over 100 person-years, and a team drawn from leading technology organizations, Prayag is ideally poised to help organizations take advantage of technology to expand marketing effectiveness. Prayag can help organizations with arriving at growth and go to market strategies, conduct branding positioning exercises, or help launch a product or offering.
Business Plan
- Business assumptions planning and research
- Modelling
- Scenario building
Go-to-Market
- Annual marketing plans
- Product or Brand launch strategy
Brand Strategy
- Positioning and messaging strategy
- Corporate branding exercises
- Offerings branding exercises
- Brand calendar creation
Post Merger Integration
- Strategy, plan and execution
- Unified go-to-market strategy
- People integration
- Operations integration
Training
- "How To" seminars for entry and mid level marketing professionals
- Workshops
Your brand touches many people - prospects, customers, partners, and employees - both current and potential. Tap into Prayag's well-tested PROBE framework to deliver consistent messages to all your interest groups.
Corporate Branding
- Positioning exercises
- Influencer management programs
- Thought leadership programs
- Whitepapers
- Articles for external or internal publication
- Speech writing and backup research services
- Blogs
- Post merger marketing integration solutions
- Corporate identity pack
Product Branding
- Naming, styling and logos
- Product collaterals
- Product launch services
Employee Branding
- Messaging
- POP material (e.g. posters, placards, desk cards, giftables)
- Employee newsletters
Event Branding
- Event messaging
- Event collateral (panels, flyers, brochures, and Whitepapers)
- Pre-event planning
Customer Branding
- Electronic customer contact programs
- Customer event management
- Customer touch point management
Be it your website, brochures, presentations or proposals, your communication needs to leave a winning impression. Prayag's result-oriented PACKS framework ensures smooth planning, design, creation, and re-purposing of content across multiple channels and media, print or electronic.
Collateral Solutions
- Brochures
- Newsletters
- Flyers
- Presentations (corporate, service and solution)
- Corporate profiles
- Event posters and handouts
Website Creation Solutions
- Information architecture
- Design
- Content
- Flyers
- SEO and online marketing
Thought Leadership Content
- Whitepapers
- Case studies
- Articles for external/internal publication
- Speech writing and back-up research services
- Blogs
Technical Writing Services
- RFPs
- Proposals
- Product and solution whitepapers
Website Management Services
- Content updates
- Ongoing SEO optimization
Web 2.0 Alignments
- Web 2.0 strategic frameworks
- Design, architecture and template creation
- User communities and customer forums
- Blogs
- RSS Feeds
- Widgets
In a fiercely competitive market, you need someone from outside the pack, with a clear market perspective, to give you the right intelligence on your market, brand, competitors, and customers. Prayag Research Solutions offers comprehensive and specialized services to help you gain a 360o view of each of these segments. We look around so that you can look ahead.
Market Track Services
- Market opportunity assessments
- Positioning assessments
- Market identification, validation, sizing and relevance
- Technology and industry trends
- Go-To-Market approach
Competition Watch
- Competition analysis
- Segment-wise competition mapping and tracking (i.e. by verticals/regions/services)
- Competition benchmarking
Customer Health Tracker
- Customer satisfaction studies (CSAT)
- Focused C-level trackers
Prospect Research Services
- Information dockets
- Segmental analysis
Benchmarking
- Business metrics
- Marketing metrics
- Delivery metrics
Customer Data Mining
- Account-wise analysis
- Trend analysis
Query Support
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Summary of work done for Engineering Services companies
Fortune 100 company:
Prayag anchored a research study for a captive of a Fortune 100 company to understand the scope and breadth of offshoring in the Engineering industry with particular focus on the Aerospace and Automation & Control industries. The study involved getting a detailed understanding of captives and third party companies. Based on the findings, the client was able to benchmark their portfolio of services to the parent and the effectiveness of their model.
Niche player in the engineering services space:
Prayag has been assisting this client with performing market opportunity assessment studies across diverse industry segments such as Pharma, Chemicals, Food Processing and Healthcare products. The findings from the report were treated as business decision support inputs and enabled the company to take a “go/no-go” decision into these markets.
Fortune 10 company
Prayag has worked with a Fortune 10 company to help them understand their competition in engineering services area in a more comprehensive manner. The focus verticals were auto and aerospace segments. The reports helped the client position themselves effectively in competitive bid situations.
Emerging player in the engineering services space
Prayag helped this client determine the potential of offshored engineering and PLM services in the discrete manufacturing space . The findings from the research helped the client formulate their go to market strategy in these markets.
Emerging player in the engineering services space
Prayag is helping this client setup a customer communication program. Our client has an excellent track record and wanted to initiate a periodic communication with its customers through a newsletter. Prayag is anchoring this communication end to end including conceptualizing the theme for each issue, creating content including interviewing customers of the client, industry articles and packaging the newsletter.
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Engineering services offshoring – Moving up the value chain
- Is offshoring in engineering services on the rise?
- What are the preferred models?
A study on the trends in Engineering R&D, and support services.
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