Prayag Consulting, a Bangalore based marketing solutions provider which caters to the needs of companies in diverse industries, has won the prestigious MarCom Award third time in a row this year.

MarCom Awards recognize outstanding creative achievement in marketing and communication. The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals, an international organization that consists of several thousand creative professionals. This year, there were almost 5,000 entries received from across the globe. Despite the international competition, Prayag won the platinum award for its research on Social Media Strategy conducted for Wipro Technologies.

Wipro, a large IT Services and BPO company, desired to understand how other global B2B companies handled social media adoption. Through this understanding, they expected to find insights to help them implement their social medial strategy effectively.

Prayag conducted a comprehensive benchmarking study of existing market practices among global peers and identified the best practices for implementation of social media strategy for Wipro. Prayag used their Prayag Research Solutions (PRESS) Methodology to find answers to questions that Wipro had.