Bangalore based Prayag Consulting, which provides marketing solutions for companies in the high tech industry, has bagged the prestigious 2008 MarCom Awards in an international competition.
MarCom Awards recognize outstanding creative achievement in marketing and communication. This year, there were over 5,000 entries from throughout the world.
The three award winning entries from Prayag were
- Prayag’s internal Thought Leadership Campaign, which won a Platinum award. The campaign was aimed at reinforcing Prayag’s image in its target segment as an organization with unmatched knowledge of the industry.
- A Customer Branding exercise for Lifetree Convergence, a software company providing solutions for global telecom services, which won the Gold Award. Prayag created a unified branding scheme, positioning Lifetree as a niche industry player, redesigned its sales kit and launched Expressions.
- A Flash Presentation for a Leading Global IT company, including conceptualization of the theme, organization, and implementation. The entry won an “Honourable Mention”.
Sudha Kumar, CEO of Prayag handled a workshop on "Defining your Value Proposition for investors, customers and employees".
The event witnessed brainstorming, mentoring and experience sharing among companies, which resulted in creating a strategic vision for Emerging Organizations. |
Entries for the MarCom contest come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Entries are administered and administered and judged by the Association of Marketing and Communication Professionals (ACMP). The Association also oversees awards and recognition programs, provides judges and sets standards for excellence. 
