Outsourcing
While some clients come to us with a specific requirement that can be served through one or many of the offerings under our Research, Content, Branding or Advisory services, several others need Prayag to work alongside their in-house teams to actually determine a strategy, complete with plan and tactics.
As such a client, all you need to do, is to come to us with your marketing objectives – our job is to ideate, conceptualize and actually execute a plan that realizes your goals. To do so, we will work as an extension of your marketing team. Our experienced client managers, with on-the-ground experience in executing marketing plans at technology companies, ensure seamless interactions and measurable results.
"The need of the hour for offshore IT companies is a well-crafted sales and marketing strategy. With the external market realities changing dramatically and irreversibly, IT companies need to reinvent and reposition themselves, identify the right target segments, and put in place the necessary systems and resources to go after the identified market. I firmly believe that the planning and conceptualization has to be complemented by relentless execution and this is where consulting companies like Prayag, which bring in a strong industry understanding coupled with an implementation focus, can create a niche for themselves."
Nandan M. Nilekani
ex-Co-Chairman of the Board
Infosys Technologies
ex-Co-Chairman of the Board
Infosys Technologies
