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Microsoft |
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Consultative approach backed by robust implementation
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Timely business-critical insights from research findings |
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Sharper brand positioning, leading to greater brand equity
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Krishna Chaitanya |
Associate Business Analyst |
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krishna.chaitanya@prayag.com |
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Office:
+91 80 26593327/29
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With a collective experience of over 100 person-years, and a team drawn from leading technology organizations, Prayag is ideally poised to help organizations take advantage of technology to expand marketing effectiveness. Prayag can help organizations with arriving at growth and go to market strategies, conduct branding positioning exercises, or help launch a product or offering.
Business Plan
- Business assumptions planning and research
- Modelling
- Scenario building
Go-to-Market
- Annual marketing plans
- Product or Brand launch strategy
Brand Strategy
- Positioning and messaging strategy
- Corporate branding exercises
- Offerings branding exercises
- Brand calendar creation
Post Merger Integration
- Strategy, plan and execution
- Unified go-to-market strategy
- People integration
- Operations integration
Training
- "How To" seminars for entry and mid level marketing professionals
- Workshops
Your brand touches many people - prospects, customers, partners, and employees - both current and potential. Tap into Prayag's well-tested PROBE framework to deliver consistent messages to all your interest groups.
Corporate Branding
- Positioning exercises
- Influencer management programs
- Thought leadership programs
- Whitepapers
- Articles for external or internal publication
- Speech writing and backup research services
- Blogs
- Post merger marketing integration solutions
- Corporate identity pack
Product Branding
- Naming, styling and logos
- Product collaterals
- Product launch services
Employee Branding
- Messaging
- POP material (e.g. posters, placards, desk cards, giftables)
- Employee newsletters
Event Branding
- Event messaging
- Event collateral (panels, flyers, brochures, and Whitepapers)
- Pre-event planning
Customer Branding
- Electronic customer contact programs
- Customer event management
- Customer touch point management
Be it your website, brochures, presentations or proposals, your communication needs to leave a winning impression. Prayag's result-oriented PACKS framework ensures smooth planning, design, creation, and re-purposing of content across multiple channels and media, print or electronic.
Collateral Solutions
- Brochures
- Newsletters
- Flyers
- Presentations (corporate, service and solution)
- Corporate profiles
- Event posters and handouts
Website Creation Solutions
- Information architecture
- Design
- Content
- Flyers
- SEO and online marketing
Thought Leadership Content
- Whitepapers
- Case studies
- Articles for external/internal publication
- Speech writing and back-up research services
- Blogs
Technical Writing Services
- RFPs
- Proposals
- Product and solution whitepapers
Website Management Services
- Content updates
- Ongoing SEO optimization
Web 2.0 Alignments
- Web 2.0 strategic frameworks
- Design, architecture and template creation
- User communities and customer forums
- Blogs
- RSS Feeds
- Widgets
In a fiercely competitive market, you need someone from outside the pack, with a clear market perspective, to give you the right intelligence on your market, brand, competitors, and customers. Prayag Research Solutions offers comprehensive and specialized services to help you gain a 360o view of each of these segments. We look around so that you can look ahead.
Market Track Services
- Market opportunity assessments
- Positioning assessments
- Market identification, validation, sizing and relevance
- Technology and industry trends
- Go-To-Market approach
Competition Watch
- Competition analysis
- Segment-wise competition mapping and tracking (i.e. by verticals/regions/services)
- Competition benchmarking
Customer Health Tracker
- Customer satisfaction studies (CSAT)
- Focused C-level trackers
Prospect Research Services
- Information dockets
- Segmental analysis
Benchmarking
- Business metrics
- Marketing metrics
- Delivery metrics
Customer Data Mining
- Account-wise analysis
- Trend analysis
Query Support
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Summary of work done for Engineering Services companies
Microsoft
Prayag has anchored a wide spectrum of research assignments for a Fortune 50 global leader in software, services and solutions from assessing the market trends and areas of opportunity to validating the market potential. The research findings assisted the client a great deal in their strategic decisions for the Indian market along with formulating their Go-to-Market strategy. In addition to the research engagements, the client partnered with Prayag for content and collateral requirements.
Lifetree Convergence
Prayag was chosen as the marketing partner of this client who is a global software company providing product-based solutions for telecom service providers. Prayag provided comprehensive content and branding services. Prayag created their Corporate Website and Presentation, Quarterly Customer Newsletter, brochures by leveraging Prayag Adaptive Content and Knowledge Solutions (PACKS), our proprietary methodology.
Prayag won the MarCom Gold Award, 2008 in the US for the event collateral created for the client’s Global Customer Branding Event. Prayag offered end-to-end support for the company’s big event right from the ideation of concept to execution of the plan. The collateral was conceptualized and designed exclusively for the event like the invites, brochures – corporate and solution, agenda, banners and name cards by the Prayag team keeping a consistent theme throughout the three day affair.
SAP
Prayag developed success stories for a market and technology leader in business software solutions which showcased their expertise and success in ERP Implementation. Prayag conducted in-depth interviews with the client’s customers to obtain first hand information about their implementation capabilities and efforts. Prayag’s business context understanding added immense value to the client and they used these success stories as a means to reach out to a wider audience.
Servion Global Services
Prayag conducted an in-depth Customer Satisfaction Survey was involved in conducting a customer satisfaction survey for a turnkey software solutions Provider for contact centers. Prayag’s timely inputs, in-depth analysis and findings have thrown light on many unsaid customer expectations for a better understanding of their wants and requirements. The client has greatly appreciated Prayag’s professional way of executing the assignment.
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"We have been working with Prayag Consulting for three years now. They have been involved in revamp of our sales collateral, our website revamp and in branding for our global customer event. Prayag's grasp of our business context combined with a strong sense of what works in marketing has made them a valuable partner for Lifetree."
Atul Chopra
CEO,
Lifetree Convergence
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