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"In Prayag we have found an ideal research partner. Their grasp of our context and needs, along with the ability to translate it into actionable reports in quick time has been very valuable to us. We are also impressed with their breadth of knowledge reflected in the consistently high quality outputs across different kinds of research."
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Anurag Gupta,
Group Manager - Strategic Marketing,
Wipro Technologies |
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WebWatch 2011
The annual Prayag study benchmarks websites of companies operating in the Indian IT and BPO sector against global best practices for website design, navigation and online marketing. Websites that stand out for their innovative design, navigation and content strategies are highlighted and discussed.
Prayag’s Third Annual Website Benchmark Analysis Report.
Results of the V Annual Marketing Practices Study 2009
Find out how companies are defining the role of the marketing function and more through this report in its fifth consecutive year.
Prayag Research Report on Offshore Software Testing Services
Prayag obtained inputs from both generic services IT players and pure play testing services organizations. Some interesting patterns were discerned in each category of player. The report covers : testing business background and current state, Drivers behind establishing a testing practice, services offered, verticals targeted, delivery methodologies in vogue, trends to watch for.
Prayag Consulting's report examines the global and Indian scenario and throws light on the sources of renewable energy and estimated potential in India.
Prayag’s annual benchmarking study is in a bigger format this year. We analyzed 59 websites throughout the IT and BPO landscape to uncover the hits and misses. Read on to know more on the benchmarking exercise.
Results of the IV Annual Marketing Practices Study 2008
Find out how companies are defining the role of the marketing function and more through this report in its fourth consecutive year.
Do the websites of leading IT companies measure up? A study that analyses content, layout and navigation, SEO, technical excellence.
Is offshoring in engineering services on the rise? What are the preferred models? A study on the trends in Engineering R&D, and support services.
What is the potential of the German IT market in terms of offshoring to India? A study that focuses on the software and IT services segments in Germany.
Market evaluation and comparative analysis of the emerging Chinese economy.
Annual Marketing Practices Study
Take a look at our findings from the earlier Marketing Practices Studies and get a picture of the market trends and their evolution.
Marketing Practices Study 2006
Marketing Practices Study 2005
Marketing Practices Study 2004
Volume - 19
- Life after a Merger - Tecnotree
- Join the Twitter Bandwagon!
- Excerpt from Offshore Testing
Study 2010
- Persistence shows the Way
- Just one step up! Four Incremental
marketing ideas that deliver
Volume - 18
- Spotlight: Tête-à-tête with Koushik Radhakrishnan, Head of the Industrial Sector-Global Delivery Center-IBM China.
- Focal Point: S. Madhavan, CEO and Co-founder of GQuotient, about his purpose in forming GQuotient, the importance of Green ICT and the market's receptivity towards a new idea.
- Best and the Rest: We showcase Aegis' spectacular growth through the last five years and its NASSCOM IT Innovation Award winning E2C and Five Nines Principle-based Integration Methodology.
Volume - 17
- In this issue of Focal Point, we speak to Tushar Bhatia, President of Saigun Technologies, on being an entrepreneur in the SME space - the challenges, possibilities as well as the opportunities.
- The Internet has made the notion of "infinite reach" a reality. Check out how a pioneer in online education took advantage of the net to build a successful business.
- We talk about how the web has changed the way service is delivered and what users can do to take advantage of new generation apps.
Volume - 16
- Hari Thalapalli, CMO of Satyam talks about the company's 'Transforming Business. Together' campaign and how it fits in with Satyam's business strategy in the section 'Focal Point'
- We tell you about the Top 5 Marketing Mistakes businesses make and how you can steer clear of them and get ahead
- The Web offers many opportunities; this time it's the HR managers who are cashing in on novel ways of acquiring talent for their organizations; see how in 'Click to Conquer'
Volume - 15
- "Experience Certainty" - the TCS Brand Building Campaign - Learn about the journey from the campaign architect himself
- Harness Technology - Smart ideas to get a larger audience for your software
- Interesting findings to leverage your website as a marketing tool - A must read
Volume 14
- Learn about Guerilla Marketing for B2B. Read Jay Conrad Levinson's interview
- Creativity in Marketing - Learn how
- Strategize - Unexpected sources can drive your recruitment
Volume 13
- "Collaborate and evolve" - Interview with Prabhu Srinivasan, Chief Strategy and Quality Officer, Intelenet Global Services
- Post acquisition integration - How to drive success - Learn More
- Marketing Best Practices - Expand your marketing horizon
Volume 12
- India Shining - New avenues in the Indian IT industry
- Approaches to technology marketing - learn more from Ruth P. Stevens, President, eMarketing Strategy
- Overall analysis of the Indian IT industry in 2005
Volume 11
- "Manthan is a metaphor for churning the vast sea of data within organizations to come up with the intelligence which drives excellence - the purpose of any business." Read Atul Jalan, CEO,Manthan Systems interview
- Tracking the Indian IT industry evolution - from software services to product development - Learn More
- "Making an impact with simple ideas" - Read Vish Akella, Sillicon Valley's most successful serial entrepreneurs interview
Volume 10
- Zero down on the target audience with online marketing -Learn how, from Susan Odell, Vice President International, TechTarget, a publisher of integrated media
- CEO as a brand - it works, learn how
- Implementation is key for successful internal branding - Mindtree's experience
Volume 9
- A take on offshoring - Read Michel Janssen, President, Supplier Solutions Division, Everest Group interview
- China- A promising destination for outsourcing - Prayag's analysis
- 2004 - A year of market consolidations for the Indian IT and ITeS industry
Volume 8
- Inorganic- led growth strategy dominates the BPO space in 2004 - Panel discussion with industry leaders/experts
- Indian Software Services Industry - Marketing Practices study by Prayag
- Market trends - Challenges and Opportunities - A panel discussion with industry leaders
Volume 7
- "The ability of the CEO to sell the virtues of the company is very important - he/she should believe in the company, good governance and transparency." Read more of Sanjay Anandaram, Managing Director, JumpStartUp interview
- Looking ahead - Global IT trends in 2003
- A consultative approach to marketing BPO services - A case study
Volume 6
- Valuable insights on the Indian IT market from Mr. Anand Sudarshan, CEO of Netkraft Private Limited
- Best practices - The sales and marketing knowledge management system used by Interglobe Technologies, an emerging niche player providing solutions to the global travel industry
Volume 5
- "There is no negative reaction to the Made in India tag in the IT field. There is a tendency to look at the company behind the brand. So then you talk about SEI CMM certifications, and, of course, bringing in good references is crucial," says Mr. Raghunandan, CEO of Servion Global Solutions.
- Product differentiation - Prayag's Take
- Selling enterprise products in difficult market conditions - Learn more
Volume 4
- Focusing on marketing programs, and in particular, Analyst Relationship Programs being a tool that is most often not exploited by companies
- Interview with Mr. Sudin Apte - Country Head, Forrester Research
- Events - Managing them without histrionics
Volume 3
- The world is shrinking with the emergence of BPOs - Read the interview of Mr. Dennis Sholl, CEO, Global Vantedge
- Technology enabled process efficiency, the key for BPOs
Volume 2
- Effectiveness of offshoring for high technology product development companies - A study
- Using thought leadership in brand building
Volume 1
- The inaugural issue of confluence launched with the intent to serve as meeting-point of ideas of industry thought leaders, a forum for sharing of best practices, emerging trends and business models in the high technology industry
- Indian IT Industry - Strengths and opportunities - Interview with Mr. Kiran Karnik, President of NASSCOM
- Best practices Study - Wipro Technologies' program
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