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"In Prayag we have found an ideal research partner. Their grasp of our context and needs, along with the ability to translate it into actionable reports in quick time has been very valuable to us. We are also impressed with their breadth of knowledge reflected in the consistently high quality outputs across different kinds of research."
Anurag Gupta,
Group Manager - Strategic Marketing,
Wipro Technologies

The whys and why nots of a website revamp
Complete Paper | Abridged Version

Why a well presented website speaks volumes about your company and can be an effective pull-factor for your business.

A new wave of online customer forums
Complete Paper | Abridged Version

A surge in the number of online user communities has the customer reinforce his position as king with virtual platforms to voice his opinion.

Keeping track of the customer's pulse through C- Sat
Complete Paper | Abridged Version

Customer satisfaction is what keeps the business going. While customer studies are often ignored, we throw light on the 'whys' and the 'hows' of conducting a customer study.


A look at the 21st century's innovation hubs
Complete Paper | Abridged Version

The new hot spots of software innovation in a flat world.


Leveraging Web 2.0 tools to your advantage
Complete Paper | Abridged Version

With Web 2.0 tools, companies can communicate with their markets, clients and users more powerfully than ever before. Read on to know how to you use these tools optimally.
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