Thought Leadership - Case Studies

The new hot spots of software innovation in a flat world. A look at 21st century's innovation hubs.

With Web 2.0 tools, companies can communicate with their markets, clients and users directly and much more powerfully than ever before. Read on to know how to you use them optimally.

A practical guide to creating a marketing budget

A few guidelines and tips on how you can get the maximum bang for the buck from your marketing spend in 'A practical guide to creating a marketing budget'

Top 5 marketing mistakes – to avoid like the plague

Some common misconceptions about the role and impact of marketing detailed in 'Top 5 marketing mistakes - to avoid like the plague'

Mark your zone

How does an organization implement an effective sales and marketing strategy? Find the answers in 'Mark your zone'

Brand-building: Everybody has a role

Brand-building, whether it is for an IT firm or otherwise, is not meant just for the marketing team. All of the company has a part to play in the exercise: 'Brand-building: Everybody has a role'

Smart tech tools for the HR Manager

Smart HR managers are looking at new services, many of them from the Web 2.0 world, to make their efforts, especially recruitment, more effective. Find out in 'Smart tech tools for the HR Manager'

ABCs of a marketing pitch

Here's tons of advice from people who have either made it big or are helping others to make it big: 'ABCs of a marketing pitch'

Web 2.0 gets serious - Getting Web 2.0 to work for your business

Web 2.0: Jargon or strategy? 'Getting Web 2.0 to work for your business'

Thought leadership programs – A practical approach to implementing one for your company

Many companies view thought leadership as an esoteric marketing idea. We break this myth in 'Thought leadership programs - A practical approach to implementing one for your company'

Setting up an effective sales organization - A step by step guide for Emerging Companies

Most emerging companies face challenges in building the first set of customer references and scaling up the sales engine. Some tips in 'Setting up an effective sales organization - A step by step guide for Emerging Companies'

Marketing on a shoestring budget

Marketing does not imply big spends. Some marketing tools that work and are cost-effective too in 'Marketing on a shoestring budget'

Integration after an M&A - A Practical Approach

The key to success of an M&A is in integration - in go-to-market, people and operational aspects. Here are some tips in 'Integration after an M&A - A Practical Approach

Advisory
Assisting a Global third party BPO in building a Business Model

Prayag Research Solutions (PRESS)
Measuring customer satisfaction for a fast growing software products and solutions provider

Evaluating the Right Offshore Strategy for a Global IT Services Company

Estimating market potential for a Global IT Services Company

Helping the worldwide leader in software identify India's most innovative IT product companies

Prayag Framework for Brand Excellence (PROBE)
Building strong analyst relationships for a Tier 1 IT service provider

Enhancing Visibility at the Global Customer Event of a Global Software Company

Prayag Adaptive Content and Knowledge Solutions (PACKS)
Preparing an RFP response for a niche IT Services Company

Outsourcing
Dedicated marketing partner for a high growth BPU

Is offshoring in Engineering services on the rise? What are the preferred models? A study on the trends in Engineering R&D, and support services.

Is offshoring in Engineering services on the rise? What are the preferred models? A study on the trends in Engineering R&D, and support services.

What is the potential of the German IT market in terms of offshoring to India? A study that focuses on the software and IT services segments in Germany.

An assessment of the regional potential of China
Evaluation, comparative analysis and some recommendations for players in 'An assessment of the regional potential of China.'

Volume - 15

"Experience Certainty" - the TCS Brand Building Campaign - Learn about the journey from the campaign architect himself
Harness Technology - Smart ideas to get a larger audience for your software
Interesting findings to leverage your website as a marketing tool - A must read

Volume 14

Learn about Guerilla Marketing for B2B. Read Jay Conrad Levinson's interview
Creativity in Marketing - Learn how
Strategize - Unexpected sources can drive your recruitment

Volume 13

"Collaborate and evolve" - Interview with Prabhu Srinivasan, Chief Strategy and Quality Officer, Intelenet Global Services
Post acquisition integration - How to drive success - Learn More
Marketing Best Practices - Expand your marketing horizon

Volume 12

India Shining - New avenues in the Indian IT industry
Approaches to technology marketing - learn more from Ruth P. Stevens, President, eMarketing Strategy
Overall analysis of the Indian IT industry in 2005

Volume 11

"Manthan is a metaphor for churning the vast sea of data within organizations to come up with the intelligence which drives excellence - the purpose of any business." Read Atul Jalan, CEO,Manthan Systems interview
Tracking the Indian IT industry evolution - from software services to product development - Learn More
"Making an impact with simple ideas" - Read Vish Akella, Sillicon Valley's most successful serial entrepreneurs interview

Volume 10

Zero down on the target audience with online marketing -Learn how, from Susan Odell, Vice President International, TechTarget, a publisher of integrated media
CEO as a brand - it works, learn how
Implementation is key for successful internal branding - Mindtree's experience

Volume 9

A take on offshoring - Read Michel Janssen, President, Supplier Solutions Division, Everest Group interview
China- A promising destination for outsourcing - Prayag's analysis
2004 - A year of market consolidations for the Indian IT and ITeS industry

Volume 8

Inorganic- led growth strategy dominates the BPO space in 2004 - Panel discussion with industry leaders/experts
Indian Software Services Industry - Marketing Practices study by Prayag
Market trends - Challenges and Opportunities - A panel discussion with industry leaders

Volume 7

"The ability of the CEO to sell the virtues of the company is very important - he/she should believe in the company, good governance and transparency." Read more of Sanjay Anandaram, Managing Director, JumpStartUp interview
Looking ahead - Global IT trends in 2003
A consultative approach to marketing BPO services - A case study

Volume 6

Valuable insights on the Indian IT market from Mr. Anand Sudarshan, CEO of Netkraft Private Limited
Best practices - The sales and marketing knowledge management system used by Interglobe Technologies, an emerging niche player providing solutions to the global travel industry

Volume 5

"There is no negative reaction to the Made in India tag in the IT field. There is a tendency to look at the company behind the brand. So then you talk about SEI CMM certifications, and, of course, bringing in good references is crucial," says Mr. Raghunandan, CEO of Servion Global Solutions.
Product differentiation - Prayag's Take
Selling enterprise products in difficult market conditions - Learn more

Volume 4

Focusing on marketing programs, and in particular, Analyst Relationship Programs being a tool that is most often not exploited by companies
Interview with Mr. Sudin Apte - Country Head, Forrester Research
Events - Managing them without histrionics

Volume 3

The world is shrinking with the emergence of BPOs - Read the interview of Mr. Dennis Sholl, CEO, Global Vantedge
Technology enabled process efficiency, the key for BPOs

Volume 2

Effectiveness of offshoring for high technology product development companies - A study
Using thought leadership in brand building