- In this issue of Focal Point, we speak to Tushar Bhatia, President of Saigun Technologies, on being an entrepreneur in the SME space - the challenges, possibilities as well as the opportunities.
- The Internet has made the notion of "infinite reach" a reality. Check out how a pioneer in online education took advantage of the net to build a successful business.
- We talk about how the web has changed the way service is delivered and what users can do to take advantage of new generation apps.
- Hari Thalapalli, CMO of Satyam talks about the company's 'Transforming Business. Together' campaign and how it fits in with Satyam's business strategy in the section 'Focal Point'
- We tell you about the Top 5 Marketing Mistakes businesses make and how you can steer clear of them and get ahead
- The Web offers many opportunities; this time it's the HR managers who are cashing in on novel ways of acquiring talent for their organizations; see how in 'Click to Conquer'
- "Experience Certainty" - the TCS Brand Building Campaign - Learn about the journey from the campaign architect himself
- Harness Technology - Smart ideas to get a larger audience for your software
- Interesting findings to leverage your website as a marketing tool - A must read
- Learn about Guerilla Marketing for B2B. Read Jay Conrad Levinson's interview
- Creativity in Marketing - Learn how
- Strategize - Unexpected sources can drive your recruitment
- "Collaborate and evolve" - Interview with Prabhu Srinivasan, Chief Strategy and Quality Officer, Intelenet Global Services
- Post acquisition integration - How to drive success - Learn More
- Marketing Best Practices - Expand your marketing horizon
- India Shining - New avenues in the Indian IT industry
- Approaches to technology marketing - learn more from Ruth P. Stevens, President, eMarketing Strategy
- Overall analysis of the Indian IT industry in 2005
- "Manthan is a metaphor for churning the vast sea of data within organizations to come up with the intelligence which drives excellence - the purpose of any business." Read Atul Jalan, CEO,Manthan Systems interview
- Tracking the Indian IT industry evolution - from software services to product development - Learn More
- "Making an impact with simple ideas" - Read Vish Akella, Sillicon Valley's most successful serial entrepreneurs interview
- Zero down on the target audience with online marketing -Learn how, from Susan Odell, Vice President International, TechTarget, a publisher of integrated media
- CEO as a brand - it works, learn how
- Implementation is key for successful internal branding - Mindtree's experience
- A take on offshoring - Read Michel Janssen, President, Supplier Solutions Division, Everest Group interview
- China- A promising destination for outsourcing - Prayag's analysis
- 2004 - A year of market consolidations for the Indian IT and ITeS industry
- Inorganic- led growth strategy dominates the BPO space in 2004 - Panel discussion with industry leaders/experts
- Indian Software Services Industry - Marketing Practices study by Prayag
- Market trends - Challenges and Opportunities - A panel discussion with industry leaders
- "The ability of the CEO to sell the virtues of the company is very important - he/she should believe in the company, good governance and transparency." Read more of Sanjay Anandaram, Managing Director, JumpStartUp interview
- Looking ahead - Global IT trends in 2003
- A consultative approach to marketing BPO services - A case study
- Valuable insights on the Indian IT market from Mr. Anand Sudarshan, CEO of Netkraft Private Limited
- Best practices - The sales and marketing knowledge management system used by Interglobe Technologies, an emerging niche player providing solutions to the global travel industry
- "There is no negative reaction to the Made in India tag in the IT field. There is a tendency to look at the company behind the brand. So then you talk about SEI CMM certifications, and, of course, bringing in good references is crucial," says Mr. Raghunandan, CEO of Servion Global Solutions.
- Product differentiation - Prayag's Take
- Selling enterprise products in difficult market conditions - Learn more
- Focusing on marketing programs, and in particular, Analyst Relationship Programs being a tool that is most often not exploited by companies
- Interview with Mr. Sudin Apte - Country Head, Forrester Research
- Events - Managing them without histrionics
- The world is shrinking with the emergence of BPOs - Read the interview of Mr. Dennis Sholl, CEO, Global Vantedge
- Technology enabled process efficiency, the key for BPOs
- Effectiveness of offshoring for high technology product development companies - A study
- Using thought leadership in brand building
- The inaugural issue of confluence launched with the intent to serve as meeting-point of ideas of industry thought leaders, a forum for sharing of best practices, emerging trends and business models in the high technology industry
- Indian IT Industry - Strengths and opportunities - Interview with Mr. Kiran Karnik, President of NASSCOM
- Best practices Study - Wipro Technologies' program
Eight good reasons to build a focused go-to-market strategy
Read on to know why and how a focused strategy works best for small players and how they can go about identifying key areas to focus on.
Customer acquisition is the primary aim of all marketing activities - and lead generation is the funnel that feeds the latter
A successful lead generation program is much more than asking your sales team to make dozens of calls to prospects. How can a successful lead generation program be engineered? This Prayag ThinkPost tells you how.
Marketing IT minus the "mumbo jumbo"
An article that helps you navigate the treacherous (and sometimes hilarious) world of techbabble.
Measuring up !
Read on to know how to evaluate and measure the effectiveness of three widely-used marketing tools: Events, websites and newsletters.
More bangles on the shop floor
Some insights on the IT and BPO industry leveraging the women workforce.
Are smaller companies worse hit by attrition?
An analysis of what organizations are doing to fix this problem that plagues the IT industry.
A practical guide to creating a marketing budget
A few guidelines and tips on how you can get the maximum bang for the buck from your marketing spend.
Top 5 marketing mistakes to avoid like the plague
Some common misconceptions about the role and impact of marketing.
Mark your zone
How does an organization implement an effective sales and marketing strategy? Find the answers in 'Mark your zone'.
Smart tech tools for the HR manager
Smart HR managers are looking at new services, many of them from the Web 2.0 world, to make their efforts, especially recruitment, more effective.
ABCs of a marketing pitch
Here's tons of advice from people who have either made it big or are helping others to make it big.
Web 2.0 gets serious - Getting Web 2.0 to work for your business
Is Web 2.0 a jargon or a strategy? How do you get Web 2.0 work for your business? For answers to these questions, checkout this article.
Thought leadership programs – A practical approach to implementing one for your company
Many companies view thought leadership as an esoteric marketing idea. We break this myth in 'Thought leadership programs - A practical approach to implementing one for your company'.
Setting up an effective sales organization - A step by step guide for emerging companies
Most emerging companies face challenges in building the first set of customer references and scaling up the sales engine. Some tips in 'Setting up an effective sales organization - A step by step guide for Emerging Companies'.
Marketing on a shoestring budget
Marketing does not imply big spends. Some marketing tools that work and are cost-effective too in 'Marketing on a shoestring budget'.
Integration after an M&A - A practical approach
The key to success of an M&A is in integration - In go-to-market, people and operational aspects. Here are some tips in 'Integration after an M&A - A Practical Approach.
Read on to know why and how a focused strategy works best for small players and how they can go about identifying key areas to focus on.
Customer acquisition is the primary aim of all marketing activities - and lead generation is the funnel that feeds the latter
A successful lead generation program is much more than asking your sales team to make dozens of calls to prospects. How can a successful lead generation program be engineered? This Prayag ThinkPost tells you how.
Marketing IT minus the "mumbo jumbo"
An article that helps you navigate the treacherous (and sometimes hilarious) world of techbabble.
Measuring up !
Read on to know how to evaluate and measure the effectiveness of three widely-used marketing tools: Events, websites and newsletters.
More bangles on the shop floor
Some insights on the IT and BPO industry leveraging the women workforce.
Are smaller companies worse hit by attrition?
An analysis of what organizations are doing to fix this problem that plagues the IT industry.
A practical guide to creating a marketing budget
A few guidelines and tips on how you can get the maximum bang for the buck from your marketing spend.
Top 5 marketing mistakes to avoid like the plague
Some common misconceptions about the role and impact of marketing.
Mark your zone
How does an organization implement an effective sales and marketing strategy? Find the answers in 'Mark your zone'.
Smart tech tools for the HR manager
Smart HR managers are looking at new services, many of them from the Web 2.0 world, to make their efforts, especially recruitment, more effective.
ABCs of a marketing pitch
Here's tons of advice from people who have either made it big or are helping others to make it big.
Web 2.0 gets serious - Getting Web 2.0 to work for your business
Is Web 2.0 a jargon or a strategy? How do you get Web 2.0 work for your business? For answers to these questions, checkout this article.
Thought leadership programs – A practical approach to implementing one for your company
Many companies view thought leadership as an esoteric marketing idea. We break this myth in 'Thought leadership programs - A practical approach to implementing one for your company'.
Setting up an effective sales organization - A step by step guide for emerging companies
Most emerging companies face challenges in building the first set of customer references and scaling up the sales engine. Some tips in 'Setting up an effective sales organization - A step by step guide for Emerging Companies'.
Marketing on a shoestring budget
Marketing does not imply big spends. Some marketing tools that work and are cost-effective too in 'Marketing on a shoestring budget'.
Integration after an M&A - A practical approach
The key to success of an M&A is in integration - In go-to-market, people and operational aspects. Here are some tips in 'Integration after an M&A - A Practical Approach.
Prayag Research Solutions (PRESS)
Proactive account mining - Analyzing the customer landscape for a leading business unit of a tier 1 IT services company.
Measuring customer satisfaction for a fast growing software products and solutions provider.
Evaluating the right offshore strategy for a global IT services company.
Estimating market potential for a global IT services company.
Helping the worldwide leader in software identify India's most innovative IT product companies.
Competition Intelligence for a global IT service provider.
Prayag Framework for Brand Excellence (PROBE)
Building strong analyst relationships for a tier 1 IT service provider.
Enhancing visibility at the global customer event of a global software company.
Prayag Adaptive Content and Knowledge Solutions (PACKS)
Speeding up RFP response creation for a global third party BPO.
Preparing an RFP response for a niche IT services company.
Comprehensive content solutions to help an established IT services company in its website revamp.
Outsourcing
Dedicated marketing partner for a high growth BPU
A surge in the number of online user communities has the customer reinforce his position as king with virtual platforms to voice his opinion.
Keeping track of the customer's pulse through C- Sat
Customer satisfaction is what keeps the business going. While customer studies are often ignored, we throw light on the 'whys' and the 'hows' of conducting a customer study.
A look at the 21st century's innovation hubs
The new hot spots of software innovation in a flat world.
Leveraging Web 2.0 tools to your advantage
With Web 2.0 tools, companies can communicate with their markets, clients and users more powerfully than ever before. Read on to know how to you use these tools optimally.
Sudha Kumar speaks at the inaugural session of 'Meet the CEO' to acquaint students with various facets of the corporate world- its challenges, changes, and much more.
Seize the day: A guide for entrepreneurs
When opportunity knocks, how do you make sure it is the right one?? Sudha Kumar, CEO of Prayag, shares her experience of envisaging the right opportunity and working at it persistently which is a key to successful entrepreneurship.
Prayag’s annual benchmarking study is in a bigger format this year. We analyzed 59 websites throughout the IT and BPO landscape to uncover the hits and misses. Read on to know more on the benchmarking exercise.
Results of the IV Annual Marketing Practices Study 2008
Find out how companies are defining the role of the marketing function and more through this report in its fourth consecutive year.
Do the websites of leading IT companies measure up? A study that analyses content, layout and navigation, SEO, technical excellence.
Results of the IV Annual Marketing Practices Study 2008
Find out how companies are defining the role of the marketing function and more through this report in its fourth consecutive year.
Do the websites of leading IT companies measure up? A study that analyses content, layout and navigation, SEO, technical excellence.
Is offshoring in engineering services on the rise? What are the preferred models? A study on the trends in Engineering R&D, and support services.
What is the potential of the German IT market in terms of offshoring to India? A study that focuses on the software and IT services segments in Germany.
Market evaluation and comparative analysis of the emerging Chinese economy.
Annual Marketing Practices Study
Take a look at our findings from the earlier Marketing Practices Studies and get a picture of the market trends and their evolution.
Volume - 17
Volume - 16
Volume - 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
