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Eight good reasons to build a focused go-to-market strategy

Read on to know why and how a focused strategy works best for small players and how they can go about identifying key areas to focus on.

Customer acquisition is the primary aim of all marketing activities - and lead generation is the funnel that feeds the latter

A successful lead generation program is much more than asking your sales team to make dozens of calls to prospects. How can a successful lead generation program be engineered? This Prayag ThinkPost tells you how.

Marketing IT minus the "mumbo jumbo"

An article that helps you navigate the treacherous (and sometimes hilarious) world of techbabble.

Measuring up !

Read on to know how to evaluate and measure the effectiveness of three widely-used marketing tools: Events, websites and newsletters.

More bangles on the shop floor

Some insights on the IT and BPO industry leveraging the women workforce.

Are smaller companies worse hit by attrition?

An analysis of what organizations are doing to fix this problem that plagues the IT industry.

A practical guide to creating a marketing budget

A few guidelines and tips on how you can get the maximum bang for the buck from your marketing spend.

Top 5 marketing mistakes to avoid like the plague

Some common misconceptions about the role and impact of marketing.

Mark your zone

How does an organization implement an effective sales and marketing strategy? Find the answers in 'Mark your zone'.

Smart tech tools for the HR manager

Smart HR managers are looking at new services, many of them from the Web 2.0 world, to make their efforts, especially recruitment, more effective.

ABCs of a marketing pitch

Here's tons of advice from people who have either made it big or are helping others to make it big.

Web 2.0 gets serious - Getting Web 2.0 to work for your business

Is Web 2.0 a jargon or a strategy? How do you get Web 2.0 work for your business? For answers to these questions, checkout this article.

Thought leadership programs – A practical approach to implementing one for your company

Many companies view thought leadership as an esoteric marketing idea. We break this myth in 'Thought leadership programs - A practical approach to implementing one for your company'.

Setting up an effective sales organization - A step by step guide for emerging companies

Most emerging companies face challenges in building the first set of customer references and scaling up the sales engine. Some tips in 'Setting up an effective sales organization - A step by step guide for Emerging Companies'.

Marketing on a shoestring budget

Marketing does not imply big spends. Some marketing tools that work and are cost-effective too in 'Marketing on a shoestring budget'.

Integration after an M&A - A practical approach

The key to success of an M&A is in integration - In go-to-market, people and operational aspects. Here are some tips in 'Integration after an M&A - A Practical Approach.

Tech Marketing Forum

Let us explore innovative ideas
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	Datamatics Group confers Best Partner award on Prayag Consulting
	"Adding a New Dimension" - Sudha Kumar, CEO, Prayag Consulting discusses how Prayag enables technology companies strengthen their marketing, with Meenu Shekhar of Business India

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