Have you ever wondered how you could use market research inputs or whether it is required for your organization? Read this article to know why it is important to focus on market research.
A successful lead generation program is much more than asking your sales team to make dozens of calls to prospects. How can a successful lead generation program be engineered? This Prayag ThinkPost tells you how.
Many companies view thought leadership as an esoteric marketing idea. We break this myth in 'Thought leadership programs - A practical approach to implementing one for your company'.
Most emerging companies face challenges in building the first set of customer references and scaling up the sales engine. Some tips in 'Setting up an effective sales organization - A step by step guide for Emerging Companies'.
The key to success of an M&A is in integration - In go-to-market, people and operational aspects. Here are some tips in 'Integration after an M&A - A Practical Approach'.
