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Newsletters

  • Social Entrepreneurship - An interview with Rangan Varadan, Co-founder, MicroGraam
  • LinkedIn – more than just a networking tool
  • The year in review
  • Building a Coherent Brand Strategy
  • Marketing Trends for 2013
  • Aiming for Thought Leadership – A Report
  • In conversation with Suresh Sambandam, Founder and CEO, OrangeScape
  • Social Media Optimization (SMO)
  • Six reasons why B2B companies must embrace social media
  • marketing campaign experience with REVOLO
  • Prayag’s Annual Marketing Practices Study 2010 is here!
  • Prayag Report: Non linear initiatives
  • n conversation with Jayant Pendharkar, Vice-President, Head - Global Marketing, TCS
  • Wag the app - And also why Web 2.0 and the new age apps are making you sweat the small stuff
  • Why do Kenyans always win the marathon races?
  • Integration after an M&A – A Practical Approach
  • Top 5 Marketing Mistakes to Avoid - Like Plague...
  • Prayag bags the Marcom award
  • Life after a Merger - Tecnotree
  • Join the Twitter Bandwagon!
  • Excerpt from Offshore Testing Study 2010
  • Persistence shows the Way
  • Just one step up! Four Incremental marketing ideas that deliver
  • Spotlight: Tête-à-tête with Koushik Radhakrishnan, Head of the Industrial Sector-Global Delivery Center-IBM China.
  • Focal Point: S. Madhavan, CEO and Co-founder of GQuotient, about his purpose in forming GQuotient, the importance of Green ICT and the market's receptivity towards a new idea.
  • Best and the Rest: We showcase Aegis' spectacular growth through the last five years and its NASSCOM IT Innovation Award winning E2C and Five Nines Principle-based Integration Methodology.
  • In this issue of Focal Point, we speak to Tushar Bhatia, President of Saigun Technologies, on being an entrepreneur in the SME space - the challenges, possibilities as well as the opportunities.
  • The Internet has made the notion of "infinite reach" a reality. Check out how a pioneer in online education took advantage of the net to build a successful business.
  • We talk about how the web has changed the way service is delivered and what users can do to take advantage of new generation apps.
  • Hari Thalapalli, CMO of Satyam talks about the company's 'Transforming Business. Together' campaign and how it fits in with Satyam's business strategy in the section 'Focal Point'
  • We tell you about the Top 5 Marketing Mistakes businesses make and how you can steer clear of them and get ahead
  • The Web offers many opportunities; this time it's the HR managers who are cashing in on novel ways of acquiring talent for their organizations; see how in 'Click to Conquer'
  • "Experience Certainty" - the TCS Brand Building Campaign - Learn about the journey from the campaign architect himself
  • Harness Technology - Smart ideas to get a larger audience for your software
  • Interesting findings to leverage your website as a marketing tool - A must read
  • Learn about Guerilla Marketing for B2B. Read Jay Conrad Levinson's interview
  • Creativity in Marketing - Learn how
  • Strategize - Unexpected sources can drive your recruitment
  • "Collaborate and evolve" - Interview with Prabhu Srinivasan, Chief Strategy and Quality Officer, Intelenet Global Services
  • Post acquisition integration - How to drive success - Learn More
  • Marketing Best Practices - Expand your marketing horizon
  • India Shining - New avenues in the Indian IT industry
  • Approaches to technology marketing - learn more from Ruth P. Stevens, President, eMarketing Strategy
  • Overall analysis of the Indian IT industry in 2005
  • "Manthan is a metaphor for churning the vast sea of data within organizations to come up with the intelligence which drives excellence - the purpose of any business." Read Atul Jalan, CEO,Manthan Systems interview
  • Tracking the Indian IT industry evolution - from software services to product development - Learn More
  • "Making an impact with simple ideas" - Read Vish Akella, Sillicon Valley's most successful serial entrepreneurs interview
  • Zero down on the target audience with online marketing -Learn how, from Susan Odell, Vice President International, TechTarget, a publisher of integrated media
  • CEO as a brand - it works, learn how
  • Implementation is key for successful internal branding - Mindtree's experience
  • A take on offshoring - Read Michel Janssen, President, Supplier Solutions Division, Everest Group interview
  • China- A promising destination for outsourcing - Prayag's analysis
  • 2004 - A year of market consolidations for the Indian IT and ITeS industry
  • Inorganic- led growth strategy dominates the BPO space in 2004 - Panel discussion with industry leaders/experts
  • Indian Software Services Industry - Marketing Practices study by Prayag
  • Market trends - Challenges and Opportunities - A panel discussion with industry leaders
  • "The ability of the CEO to sell the virtues of the company is very important - he/she should believe in the company, good governance and transparency." Read more of Sanjay Anandaram, Managing Director, JumpStartUp interview
  • Looking ahead - Global IT trends in 2003
  • A consultative approach to marketing BPO services - A case study
  • Valuable insights on the Indian IT market from Mr. Anand Sudarshan, CEO of Netkraft Private Limited
  • Product differentiation - Prayag's Take
  • Best practices - The sales and marketing knowledge management system used by Interglobe Technologies, an emerging niche player providing solutions to the global travel industry
  • "There is no negative reaction to the Made in India tag in the IT field. There is a tendency to look at the company behind the brand. So then you talk about SEI CMM certifications, and, of course, bringing in good references is crucial," says Mr. Raghunandan, CEO of Servion Global Solutions.
  • Product differentiation - Prayag's Take
  • Selling enterprise products in difficult market conditions - Learn more
  • Focusing on marketing programs, and in particular, Analyst Relationship Programs being a tool that is most often not exploited by companies
  • Interview with Mr. Sudin Apte - Country Head, Forrester Research
  • Events - Managing them without histrionics
  • Effectiveness of offshoring for high technology product development companies - A study
  • Using thought leadership in brand building
  • Effectiveness of offshoring for high technology product development companies - A study
  • Using thought leadership in brand building
  • The inaugural issue of confluence launched with the intent to serve as meeting-point of ideas of industry thought leaders, a forum for sharing of best practices, emerging trends and business models in the high technology industry
  • Indian IT Industry - Strengths and opportunities - Interview with Mr. Kiran Karnik, President of NASSCOM
  • Best practices Study - Wipro Technologies' program
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Dec'13 results of IT service providers