“IT Services & BPO Connect '08", a conference focused on the investment opportunities and the road ahead in these sectors, was held on August 28 in Mumbai. It brought together over 120 senior executives from IT Services, BPO and the investing communities.

Prayag Consulting was the Gold Sponsor at the event. Sudha Kumar, our CEO spoke on ‘Redefining the future’ at the valedictory session of the event that was attended by many stalwarts in the industry.


Redefining the future

Sudha Kumar, CEO of Prayag Consulting, noted that marketing and branding were underleveraged within the Indian outsourcing industry. "It is your brand that will protect you in tougher times. The industry also needs to draw more effectively from customer insights", she said. She also foresaw several opportunities to be exploited in the domestic marketplace.