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Overview
Prayag has worked with companies across geographies and verticals to deliver relevant marketing services. Our clients include start-ups, mid-sized and leading global companies. We tailor our engagement models and services to suit the needs of companies in various stages of evolution. At inception, Prayag Consulting's primary focus verticals were IT Services, IT Product and BPO companies. With most senior members of the Prayag team having rich experience in the IT domain, these verticals have remained the mainstay for Prayag. For the last few years, however, we have observed that the confluence of marketing and technology has extended its ripples beyond IT/ITES to other industries too. As a marketing services organization, we have been able to add value to the strategy and execution of a spectrum of marketing programs for engineering services companies, telecom companies, not for profit organizations, clean technology companies and educational institutions. A cross section of companies across these verticals have availed of our Advisory, Research, Branding, Content and Outsourced services. |
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"The need of the hour for offshore IT companies is a well-crafted sales and marketing strategy. With the external market realities changing dramatically and irreversibly, IT companies need to reinvent and reposition themselves, identify the right target segments, and put in place the necessary systems and resources to go after the identified market.
I firmly believe that the planning and conceptualization has to be complemented by relentless execution and this is where consulting companies like Prayag, which bring in a strong industry understanding coupled with an implementation focus, can create a niche for themselves." 
