About Us - whyprayag

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Clarity @ the Confluence of hi-technology and market innovation

About Us

Overview

Why Prayag

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Typical challenges in marketing
The very underpinnings of the Indian technology landscape - the phenomena of outsourcing and increasing service granularity - have created their own marketing challenge. As a company operating in an industry that is both global and fragmented, you know that demand drivers for IT solutions vary depending on industry characteristics, regional factors, economic and regulatory drivers as well as trends in technology.

Understanding this interplay is key to fashioning a successful go-to-market plan and marketing program. And, whether you are a large global organization or an emerging player, this is challenging. Here's why:

Globally spread out market with varying characteristics
Fragmented market implying diverse competition and high market clutter
Multiplicity of marketing vehicles and stakeholders which makes integrating of market message a challenge
Growing pressure on marketing to demonstrate value to business
Variety of marketing initiatives and programs calls for diverse skill sets
New technology shifts such as Web 2.0 and the potential of mobility need to be understood and exploited
Speed of execution

What makes Prayag different

Teaming up with an external partner who understands your context and who can collaborate with your organization to ideate and deliver business relevant marketing solutions could help address many of these challenges.

What's in a name?

We chose the name Prayag as it connotes confluence - of disciplines, ideas, and implementation, and minds.

Sound Bytes

"The need of the hour for offshore IT companies is a well-crafted sales and marketing strategy. With the external market realities changing
dramatically and irreversibly, IT companies need to reinvent and reposition themselves, identify the right target segments, and put in place the necessary systems and resources to go after the identified market. I firmly believe that the planning and conceptualization has to be complemented by relentless execution and this is where consulting companies like Prayag, which bring in a strong industry understanding coupled with an implementation focus, can create a niche for themselves."
-Nandan M. Nilekani, industry thought leader and Co-Chairman, Infosys Technologies