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Typical Challenges in Marketing The very underpinnings of the Indian technology landscape - the phenomena of outsourcing and increasing service granularity - have created their own marketing challenge. As a company operating in global and fragmented industry, we know that demand drivers for IT solutions vary depending on industry characteristics, regional factors, and economic and regulatory drivers as well as trends in technology. Understanding this interplay is key to fashioning a successful go-to-market plan and marketing program. With whether you are a large global organization or an emerging player, this is challenging. Here's why: What Makes Prayag Different 
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